Suppology is a CBD sports recovery brand focused on optimizing athletic performance and post-workout relief. As part of its expansion into the U.S. market, the brand underwent a strategic overhaul, refining its visual identity, social media presence, and digital experience to resonate with high-performance athletes and fitness enthusiasts. 

The development of its content strategy, including social media assets, photography, and marketing direction, was carefully crafted to balance science-backed recovery with bold, high-energy storytelling. The visual language—dynamic, powerful, and uncompromising—was designed to stand out in the saturated sports supplement industry while reinforcing the effectiveness of CBD for recovery. 

A key focus of this transformation was the creation of high-impact Instagram content, blending athletic photography, motion graphics, and immersive video production to showcase the benefits of Suppology’s products in action. The website further strengthened the brand’s credibility, providing a seamless gateway for customers to explore, engage, and purchase with confidence.